THESE HIGHLIGHTS SURPASS ALL EXPECTATIONS.
Explore the design, driving dynamics and technical highlights of the BMW 1 Series.
Progressive sportiness – from the front with large air inlets via the flowing silhouette through to the shoulder line with reinterpreted Hofmeister kink: the exterior of the BMW 1 Series embodies dynamics and sheer driving pleasure with every detail and every precise line.
Everything for your driving pleasure: high-quality materials, ergonomically optimised features and pioneering technologies. Besides a high level of functionality, the interior of the BMW 1 Series impresses with its premium character combined with an open and spacious character.